Bella Freud

For Bella Freud, design is about distilling an emotion into a single statement.

Her iconic word jumpers reflect her intelligent yet playful approach and demonstrate the personal narratives that run throughout her collections, including a menswear line of tailoring and knitwear. Bella harnessed her love of interior and homeware design to create a range of cushions, blankets, rugs and other products. The products are designed for ease and versatility. They do not overpower the wearer, but rather illuminate them.